Friday, November 1, 2013

ScreenWorld - Rise of the Second Screen

 “Breaking into the future.”

The increase in mobile technologies and decrease in attention spans has caused new habits to form when people consume their media. One screen is no longer enough, so a second screen has emerged into our routine. The second screen trend is gaining popularity in entertainment media, but what does that mean for news? We hope to provide a framework based on qualitative and quantitative analysis of the current trend on how to increase the use of the second screen for news in the future.

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