This was a busy week for us. We have almost gotten materials
that we need from qualitative and quantitative researches and built the primary
framework. Everything is going to be finished.
- This Tuesday, we had an interview with one employee in a social
TV company. From the interview, we were inspired very much by his talk on new
functionality and idea behind, which promote us on framework design.
- We also used this week to finish the questionnaire. From
the analysis, we saw tendency on second screen usage and got suggestions on how
to made second screen attractive.
- To discover further insight and tested the market on
second screen, we started focus group in this week as well. The focus is on
news habits, relationship between the second screen and news, and possible
changes in the future.
- In the routine meeting, we shared our analysis and
findings in this week, during which, everyone is inspired. Then, we integrated
Daniel’s suggestion this week, did adjustment on our core idea, and built the
framework with discussion.
What we will do:
- Our group will keep working on our focus group. Focus
group works well on expending our sight on second screen usage, so we decide to
use this weekend to “go out of building” and talk to more people.
- After getting every researches done, we will discuss
together ad finally complete framework. We will also embed our framework into personas
to make it more practical.
- Before the deadline, we need to finish the report, for
example, ordering our idea in good logic, rewriting it in more audient friendly
way and of cause polishing the language.
- After finishing the report, we will start to make
transcription for the video. Based on our core idea, we will use that video to
show the framework in fun and active way, and engage it into person daily life.
Problems encountered:
- One problem we are facing is that all what we get by now
are quite fragmented. We need to understand the result in depth and integrated
them in coherent logic so that the result could make sense.
- Instead of discussion on customer behaviors, we need to
consider more from the perspective of news industry and find the potential
channel for value creation.
Resources:
Our question database for focus group.
Result from questionnaires, interviews, and literature
review.
Sounds that you are working hard and getting some results! I think you will also make it more coherent and deeply understood once you sit down and really work with your material. You will get there in time. So no despair! Just continue to do a good job!
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